Friday, February 6, 2015

Super Bowl commercial



     During this years Super Bowl(you know, that thing that almost no one in our class watched?), one of the commercials was an animated Mercedes-Benz advertisement directed by Robert Stromberg. This commercial was a new spin on The Tortoise and the Hare featuring 3D animation and live action. When accepting this job he stated that he likes new challenges and that this a departure from his usual work. This was a well animated commercial featuring many different, characterized woodland animals such as a card-dealing weasel and a referee fox. However, I don't know why for a sports car commercial used a fable with the lesson "slow and steady wins the race," even going as far as to say that after the turtle wins driving the sports car; Apparently, calling your sports car slow is good advertising. All in all, it was an enjoyable take on the classic fable.