Friday, February 6, 2015
Super Bowl commercial
During this years Super Bowl(you know, that thing that almost no one in our class watched?), one of the commercials was an animated Mercedes-Benz advertisement directed by Robert Stromberg. This commercial was a new spin on The Tortoise and the Hare featuring 3D animation and live action. When accepting this job he stated that he likes new challenges and that this a departure from his usual work. This was a well animated commercial featuring many different, characterized woodland animals such as a card-dealing weasel and a referee fox. However, I don't know why for a sports car commercial used a fable with the lesson "slow and steady wins the race," even going as far as to say that after the turtle wins driving the sports car; Apparently, calling your sports car slow is good advertising. All in all, it was an enjoyable take on the classic fable.
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Haha. I think you missed the point of the actual commercial, Scott. They weren't calling the car slow; it did win the race, didn't it? The tortoise himself even says "slow and steady my ass" when presented with the new car.
ReplyDeleteYea Scott they were not calling the car slow, but I can see where the misunderstanding can come from.
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